A simple Google search on mobile app statistics would throw at you tons of articles that talk about how the app industry is about to hit a global revenue of $189bn by the year 2020. They would also share that there are over 2 million apps (and counting) on different app stores and urge you to join the bandwagon as well.
These articles would also point out that investors and companies are investing tons on getting their apps developed for their products or services. However, they won’t talk about one pain point most companies face after app rollout – app uninstalls.
If you didn’t know the average app uninstall rate across the globe after a month of installation is 28%. This translates to the fact that users tend to uninstall 3 out of 10 apps they don’t use or don’t find useful. If there’s the pain of uninstalling your app on one hand, another aspect that is worse is that 21% of the users are more likely to use your app only once in six months.
Your mobile app could be subjected to this if you don’t carefully plan your launch and development. That’s why you should consider a lot of factors like the trends that prevail in the timeline of your app development. Trends give you crucial insights in terms of market requirements, functionalities, technologies and more to help you develop an app that users want to use frequently.
And this post is all about shedding light on the mobile app development trends in 2020 so you could think of incorporating them into your mobile application.
The Onset Of 5G And Everything Splendid It Brings
For the last couple of months, the hype around 5G technology has been growing exponentially high. While it’s a known fact that this technology will make its entry into the market next year, your app should be able to embrace the power of 5G. For those of you who don't know, 5G is anticipated to be 100X faster than the current 4G technology.
This is super beneficial if you’re incorporating IoT technology as 5G will allow more bandwidth, security, decreased latency and more. So, the app should be developed to keep up with the industry standard speed it offers and make full use of its offerings and capabilities.
IoT is unstoppable and the beacon technology is another complementing feature that will allow retail stores to compete with their online counterparts. If you have a retail store and you intend to roll out an app for your business, incorporating the beacon technology in the coming months will offer you an edge over your competitors.
In simple words, the beacon technology is all about Bluetooth powered transmitters that can send signals. Based on the concept of location or proximity marketing, this technology sends out push notifications to customers who are in proximity to your retail store.
Announcements on stores, deals, discounts, the arrival of new collections and more engaging information can be shared with your customers through this technology. This helps in generating traction and footfall for your business. Apart from retail stores, the hospitality industry can benefit immensely from this feature as well.
Breaking the convention that all apps need to be downloaded to be used arrived Android Instant in the year 2016. With this introduction, Google shattered all rules and modes of operations by allowing users to use native apps online without downloading them to their phones.
More like a trial version of the apps, this functionality allowed businesses to increase their conversion rates. When you’re developing your app, keeping an eye out for this functionality will allow you to develop an app that is smaller in terms of size, offers tremendous user experience, does not rely on device memory for functioning and more. Working with highly skilled app developers for this should do the trick.
The Disruption of AR And VR
Though augmented reality and virtual reality have been here for a couple of years, we are yet to witness breakthroughs in their offerings. However, that’s gradually happening now. Today, these technologies are taking business engagement and interactions to a whole new level as companies are using them to creatively connect with their audiences.
If you didn’t know, there are virtual jewellery stores that operate on AR technology. In the coming months, as the use of wearable devices increases, AR and VR will also rise simultaneously.
And for your business, you could look for interesting ways to incorporate this into your app. If you own a restaurant, for instance, you could take your users on a personal AR tour, show them your kitchen, interact with your chefs, explore the roots of menu and delicacies and do more.
The Rise of Voice Searches
If you’re a tech enthusiast, we’re sure you would have seen the video of Google Assistant setting a salon appointment for its user. What appears to be something closest to Turing Test, we could very well be at the dawn of a new form of search. In the coming months, more apps will be built to support voice searches. If this sounds too far fledged, voice search for retail segment is anticipated to hit close to $40bn by the year 2022.
With AI and its subset of technologies being leveraged for constant learning and interaction, we could soon have a comprehensive conversation with our virtual assistants and get things done easily. Online shopping will also be redefined with voice searches. With Alexa already familiar with executing commands like ordering items, we would most probably need a screen to search for things in the coming months. And to make the most of this situation, businesses would optimize their presence for voice search and have apps centred around this as well.
The Bot Infestation
Today, if you use the apps of a few on-demand services, you would realize that most of the initial interactions with the so called customer service are taken care of by bots. With artificial intelligence and machine learning, these bots are learning tremendously to almost bridge the gap between computer and human interaction. In the coming months, these lines will further get blurry as more bots will be incorporated into apps and allow for quick conflict resolutions, insights, help, assistance and more.
If you have a fintech business and intend to roll out a complementary app for it, bots are inevitable. Bots allow you to let your manpower focus on more important user problems than helping people changing PINs, retrieving bills and other simple tasks. Bots can take care of them like pros.
Besides these, aspects like cloud-based apps and blockchain will also do rounds in the year 2020. However, the factors we discussed in detail are all you need to consider and deploy in your app development process for now.
If you notice, some of the aspects discussed are still on the rise. The developer community is still trying to make complete sense of these. That’s why when you’re looking to hire app developers, go with an established app development company like AppVelocity that has a record of experimenting and succeeding. Trending with these technologies is one aspect and trending because of having failed miserably is a completely different aspect. Go with the best in the industry and give the finest shape to your intangible idea.